Jul 12, 2021
Devyani PaliwalDevyani is an ACJ graduate with a bachelors in English Literature. A voracious reader since her school days, cinema aficionado and music enthusiast, she has been doing content writing for some time now.
Even though digital marketing can do wonders for a business, it really can’t do much if there is no proper structure to the whole thing. By this, we mean that a digital marketing strategy is integral to the whole process of the online form of marketing.
Trying to make use of digital marketing without a good strategy in place is like going to visit some new country without a map. There will just be a lot of aimless wandering. For instance, if you just start posting things on your social media but there is no schedule and reason behind each post, what’s the point really?
In this article, we’ll be taking you through the steps in creating the perfect digital marketing strategy for your business that will always get you the results, provided you carry them out properly and elevate your marketing strategy for business.
Steps Involved in Creating a Good Digital Marketing Strategy
To help you understand the whole process of putting together an effective digital marketing strategy, we have simplified it into the steps given below:
1. Determine your buyer personas
Before doing anything, you need to understand who your target audience is. In order to do that, you need to collect qualitative as well as quantitative information about your potential audience so that you can build a digital marketing strategy accordingly.
This is where buyer personas come in. They changed the game for marketing because buyer personas represent your ideal customers and are created using careful research and communication with the target group.
2. Set your goals
Without goals, you don’t have a strategy. You need to have an established goal towards which you’ll be working. So you need to set your goals towards the start itself because your whole digital marketing strategy will be created around that.
Also remember, make sure that your goals are measurable because then it seems more attainable and you have a clear goal in mind.
3. Take account of your existing digital marketing channels
You need to go over and analyze your existing marketing channels after you’ve set your goals. Be it your website, social media, blog, Google advertising, and so on. You need to figure out what changes you can make to them so that you can get closer to your goals.
One of the key things to remember here is that even if you don’t have the use for all the elements given above and others as well, it’s okay. As long as you’re working on the ones that have been most effective for you, you should be good.
4. Work on automation
Marketing automation is swiftly taking over many digital marketing processes. With the advent of new technology as well as software. There are so many marketing automation platforms at marketers’ disposal these days that can do wonders for your digital marketing strategy.
Activities such as email marketing, lead generation, and more, can be automated and because there are so many options to choose from, it has become easier than ever to incorporate the automation technology.
Ensure you make sure of it to improve your whole sales process as well as level up your marketing for business.
5. Make sure that your content is optimized for mobile
After putting so much effort into creating quality content and putting it out there, don’t make the mistake of not optimizing it for mobile. Most of the content these days is consumed on mobiles.
Therefore, this is an essential part of a good digital marketing strategy. You need to work on your page speed, SEO, formatting, site navigation, and so on so that the content is easier for people to access and it becomes more effective.
6. Be accessible
Your work, all the efforts and hours you put into establishing your online presence goes in vain if your customers can’t reach you when they want to. The whole purpose behind the success of the digital scene is the ease of access.
Since it is so easy for businesses to engage with their potential customers and vice versa, this is what has made it so popular so fast. This should always be maintained. You can put out all the content in the world but if your customers can’t engage with you effectively, it’s of no use.
7. Use the appropriate technology
The tools and techniques of the trade are vital to keeping it relevant and delivering it to the target audience. All your efforts can go in vain if the technology you use doesn’t compliment your work and contribute to your marketing plan.
From the start to finish, there are numerous tools that can help you in getting the work done not just in a shorter time frame but also more effectively. You even have tools that help you in identifying your goals, tracking where your visitors are coming from, and so much more.
8. Stand out, get creative
This is a hugely competitive field. Everyone knows this. So make sure that instead of just focusing on doing what everyone else is doing to get by and make their business work. focus more on things that help you in standing out.
Initially, high profits should be your goal. Your goal should be to create a connection with the audience that stays with them and sets you apart from your competitors. Get as much feedback as possible, work on yourself better and improve each day.
One pro tip is to never be satisfied but just keep working on your content every day, starting with a great digital marketing strategy.
9. Monitor your work
Like we mentioned in the previous point, you need to work on improving yourself every single day. And you don’t just learn from what the others are doing, you learn from yourself as well. This can be done by analyzing your existing content.
Use tools such as Google Analytics and so on, to monitor and analyze it, and see what’s working for the audience and what’s not. You need to be aware of how each piece of your content is being received, be it ads, social media posts, blogs, etc. Learn from your mistakes and keep upgrading your marketing plan.
Digital marketing can do so much for a business but your foundation needs to be strong, as is the case with everything in life. One of your core pillars for setting up this foundation is working on a good digital marketing strategy.
There are so many avenues these days from where you can learn. From videos to blogs, to just good old observations (studying what the others are doing), make sure you’re constantly learning. It is the one habit that will always help you in staying relevant when marketing for businesses.
Curious to learn more about Digital Marketing? Please check our Digital Marketing Course and take your first step towards becoming a Digital Marketer.